e-Commerce Growth Marketing, Evolved
Delivering effective Paid Search (SEM) strategies for D2C e-commerce brands, focused on acquiring and retaining customers while maximizing ad spend efficiency and driving sustained revenue growth.
$25MM+
…in ad spend managed across a range of verticals, including luxury fashion, fitness and casual apparel, home furnishings, health supplements, and baby/toddler products.
A peak behind the curtain…
I’m Kevin, the founder and sole consultant of Elevated SEM. When you collaborate with Elevated SEM, you’ll work exclusively with me—ensuring a direct, hands-on approach with no delegation or outsourcing.
With four years of agency experience, five years in-house, and nine years as an independent contractor, I have successfully grown accounts ranging from 5 to 50,000 SKUs, working with equally diverse budgets. Here are some of the most critical takeaways I have for brands striving for SEM success in 2025…
Your investment should benefit you, not the ad platforms
Many in-platform recommendations are designed to fill remnant ad inventory, often leading to inefficient spending and reduced advertiser ROI. Don’t fall for the trap—I’ll help you prioritize strategies that drive measurable growth.
Recognize the hidden value of feed optimization
Often overlooked yet crucial to success, a fully optimized product feed—complete with refined titles, descriptions, and imagery—directly impacts positioning, click-through rates, and conversions.
Reduce reliance on outdated strategies
Optimization techniques that were highly effective just months ago can now yield significantly weaker results. To maintain a competitive edge, it’s essential to continuously test and adapt new strategies to stay ahead of the curve.
It’s not a full-time job
Regardless of size, well-managed ad accounts require no more than 15 hours per week for analysis and optimization to achieve peak performance. Excessive adjustments can be detrimental, making it crucial to strike the perfect balance.
The agency model is dying
A common scenario: You invest significantly in an agency, expecting an ‘expert’ to manage your account. In reality, you’re assigned someone with less than a year of experience juggling 10+ accounts. The underwhelming results speak for themselves.
Improve performance while reducing costs
I optimize account structure, ad messaging, targeting, and bidding strategies to drive higher-quality traffic at a more efficient cost. This approach ensures an improved return on ad spend while maintaining strong visibility in search results and creating a solid foundation for long term growth.
Practicing a selective aproach
By actively managing no more than five accounts at any given time, I’m able to dedicate sufficient time and attention to optimizing performance, delivering detailed reporting, and maintaining effective communication with each client.
“Kevin has been an absolute game-changer for our paid search strategy, delivering outstanding results in just seven months. Thanks to his expertise, our ad revenue has skyrocketed by 60%, ROAS has improved by 27%, and we’ve seen an incredible 95% new user rate. His strategic approach and deep understanding of performance marketing have been invaluable to our growth.”
“I've had the pleasure of working with Kevin for over three years. His expertise in Paid Search has been instrumental in achieving our brand's goals, driving double-digit growth and a notable increase in new users. He’s also an incredibly reliable partner and a pleasure to collaborate with.”
“Kevin took on our most difficult and competitive program - and quickly got diminishing ROAS turned around.”
Let’s work together
If you’re seeking a partner to support the growth of your e-commerce business, please feel free to complete the form below or connect with me on LinkedIn.